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Brother launches new commercial

Wednesday 06 December, 2006

Brother has launched a new TV commercial with the aim of attracting the home user market to its printer range.

The Other Way/The Brother Way is the theme of the advertising campaign, which features a 30-second slot showing how a Brother all-in-one machine can make your life easier at home.

Beginning on satellite television in the UK on December 11th, the advertising will specifically promote Brother's latest range of all-in-ones, according to ChannelInfo magazine.

It is hoped and believed by the company that the new advertising campaign, which also features tie-ins across other media, will increase sales.

Brother is also promoting its new all-in-ones via sponsorship of the Sky News programme Technofile and the production of a Working from Home guide, among other ideas.

Brother is currently offering customers who buy a MFC-7420, MFC-7820N, DCP-7025, DCP-8060, DCP-8065DN, MFC-8870DW, MFC-9420CN or MFC-660CN all-in-one machine before the end of March 2007 either a free label printer, free extended warranty or a free internet phone.

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