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Brother spends £1m on MFP ads

Thursday 05 October, 2006

Brother is splashing out in a bid to promote its latest range of all-in-one printers, hoping to encourage consumers to buy the printers and the Brother toner to go with them.

The company is spending £1 million on an integrated television campaign to support the launch of its new products, according to the reseller website, Channelinfo.

"The campaign targets one of our key markets that is rapidly increasing in size, with the broadcast sponsorship really helping to establish Brother as a leading force in the design and manufacture of technologically advanced products," said Phil Jones, sales and marketing director at Brother, according to the website.

A 30-second TV commercial will air on satellite, aiming to capture the interest of the home worker market. Two shorter 15-second sponsorship slots will also be aired either side of the technology programme Technofile, on Sky News.

The newest entry level multi function printer (MFP) that Brother is attempting to push into the home worker market is the DCP-130C.

With the company advertising a suggested retail price of £104.58, the consumer will get a printing speed of up to 20 pages per minute (ppm) for colour and up to 25 ppm for monochrome printing.

It also offers PC-free copying as well as the ability to scan straight to email, file or memory card.


© Adfero Ltd

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