Cartridge Monkey

Ink cost 'affects use'

Thursday 24 May, 2007

In news which may be of use to users of Epson printer cartridges and Lexmark printer cartridges, home printer users may modify their usage habits if ink was less expensive, a survey has found.

According to the results of a study by Kodak, almost 50 per cent of home users believe they would either print differently or make hardcopies of things more frequently if ink were priced at a different level.

Indeed, among those with printers at home, 59 per cent make use of workplace machines for personal use.

"Printer innovations, like Kodak's new premium ink, can reduce undue stress and ink conservation manoeuvres for the squirrels and snakes among us," said Dr Will Miller, a pop culture psychologist.

"It can also drive thicker family photo albums, less ink sneaking at the office and better printer privileges for the kids," he added.

Snakes were described by Dr Miller as those who engage in the act of using another person's printer, or the workplace unit; however, the term squirrel typifies another type of user who is consciously aware of the need to preserve supplies.

Kodak operates in a number of markets, including consumer products and medical imaging solutions, which may interest users of HP printer cartridges and HP laser toner cartridges.

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Ink cost 'affects use'

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