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Lexmark launches advertising assault

Thursday 19 October, 2006

Lexmark printers, Lexmark inkjet cartridges and Lexmark toner are all set to be thrown to the forefront of consumer consciousness with the latest news regarding the printer manufacturer.

According to reports, Lexmark has launched a new campaign to highlight the way the company's printers, cartridges and toner have positively affected businesses.

A television advert will hit UK screens on November 20th according to the channelinfo.net report, with print, online and outdoor advertising all supporting the commercial.

"These advertisements are aimed at business customers to demonstrate how Lexmark high performance products can increase productivity," said Raj Meghani, Lexmark's head of marketing, according to the website.

"This above-the-line investment is testament to Lexmark's belief in its product offering and provides a great opportunity for the channel to drive sales as a result of increased customer awareness."

It is expected that the advertising will strongly drive sales of Lexmark products, which could provide a further boost to the company's revenue. At the end of the second quarter of the year, this was deemed "significantly better than expected".

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