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Olivetti launches in many different ways

Thursday 05 October, 2006

SMAU 2006, currently taking place in Milan until Saturday, is the showcase for the latest range of Olivetti printers.

A new line of multi function printers (MFPs) and portable printers for the consumer market is being debuted at the show, under the names ANY_WAY, SIMPLE_WAY and MY_WAY.

ANY_WAY is an MFP that offers consumers the ability to print, copy, scan and fax. Olivetti has also introduced what it is referring to as the Magic Button, which enables ANY_WAY users to analyse photos and automatically adjust brightness, colour and contrast to improve quality.

Three versions of the ANY_WAY are available. The same is true of SIMPLE_WAY, which offers multi function printing focusing on a compact design and a reduced footprint.

Finally MY_WAY is a portable printer that can be used on-the-go. Powered by batteries or a car cigarette lighter socket, the printer is compact and features the Magic Button also seen on the ANY_WAY range.


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