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Xerox lands media campaign award

Tuesday 19 December, 2006

Xerox has landed a top industry award for the quality of its advertising at Haymarket Publishing's Campaign magazine Media Awards 2006.

The company scooped the accolade for Media Campaign of the Year for the It Makes Business Sense campaign. The media launch focused on adding colour to the Xerox brand across a range of areas.

In early 2006, Xerox had decided that it wanted to rid itself of an association only with the black and white printer market and set about changing this perception by associating its products with colour.

Colour was added to the Daily Telegraph's comic strip Alex, while the Independent also benefited from a splash of colour to its business pages and the Times received some Xerox colour too.

Black cabs got a hit of Xerox colour branding on the outside, while the route from the City to Heathrow was targeted using billboards with colourful bulbs to convey the association of Xerox printing and colour.

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