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Ricoh signs deal with reseller

Wednesday 17 January, 2007

Print management company Ricoh has teamed up with distributor Northamber in a bid to enhance its reseller base.

Ricoh is hoping to take advantage of the company's well trodden routes to market in the print arena.

The move is part of a drive to encourage IT departments to purchase print systems that are not limited to desktop devices.

Paul Cheetham, director of dealer sales at Ricoh UK said: "Our partnership with Northamber will create more opportunities to secure this type of business."

He added: "We also hope it will open the door to larger, long-term print infrastructure deals as IT departments take greater responsibility for overall print strategies in the future."

Northamber's managing director, Henry Matthews, said that he recognised the sector was a "tough market to crack", but that he was confident in Ricoh's ability to establish itself as a "major player".

Ricoh's achievements to date include the invention of the first digital black and white copier.

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