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Swiss company uses HP printers to smash record

Friday 01 September, 2006

A business in Switzerland has used Hewlett-Packard (HP) printers to print the world's largest hanging poster.

Christinger Partner, which operates in the ultra-competitive super-wide format printing market in the country, was able to pull off the feat using two HP Scitex XL1500 printers and a HP Scitex TJ8300 printer.

The company was challenged by Proctor and Gamble to produce a 4,069 square foot poster, which it successfully did in 120 hours.

"The HP Scitex TJ8300 allows us to guarantee a near offset-like quality of print to our customers and on runs of 300-400 it has even allowed us to compete effectively with litho on price," said Karl Kaiser, chief executive officer of Christinger Partner.

The Swiss market for outdoor posters and super-wide printing is so competitive due to the need for campaigns to have a multi-lingual approach.

Campaigns are often simultaneously launched in French, German and Italian.


© Adfero Ltd

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