Aspiring fashion designers might want to invest in HP ink cartridges after the brand's printers were commended by one professional.

According to Bahar Shahpar, using advanced office equipment for creativity and communication can help a person grow their brand and promote their product without harming the environment.

Ms Shahpar, who also acts as a sustainable lifestyle consultant, cited her own HP devices as examples of how this can be achieved.

"My new HP technology significantly reduces my energy use and allows me to be more productive," she commented.

Ms Shahpar said this means she has been able to increase the "quantity of my work output and the quality of my work life".

She added that sustainability and style are "compatible concepts" in the world of fashion.

HP was commended for demonstrating that this is equally true in the technology industry.

Ms Shaphar made her name in fashion with her agricult womenswear line back in 2005, although she had previously worked in areas such as publishing, multimedia event production and art gallery management.