Buyers of Oki toner cartridges have been encouraged to consider the advantages of buying one of the firm's latest devices.
According to the tech company, the new ML5700eco series offers excellent value for money and reliability.
Peter Dresser, product marketing manager at Oki, said items in the range also provide "best-in-class" performance.
This, he stated, reflects Oki's "near-50-year heritage in SIDM (Serial Impact Dot Matrix) technology".
Oki described the series as "red hot" and "versatile", as they offer a number of energy-saving features and systems to make loading paper much simpler.
The firm added that the print heads used in the ML5700eco Series are extremely robust, which means buyers should get plenty of years of use from their printer.
This latest product launch comes after Oki encouraged businesses to refine their internal print management procedures.
Company bosses were advised that this could help them save money in the long run and reduce their reliance on external printing firms.