Printer and ink cartridge manufacturer Canon is taking steps to promote a green agenda.
The company is heading to the China-Japan Green Expo 2011 in Beijing to showcase its latest green products, including printer supplies and digital cameras, among other things.
As well as promoting its products, Canon is celebrating the 30th anniversary of its Wildlife as Canon Sees It advertising campaign, which has been a staple feature of National Geographic magazine and is designed to promote a better understanding of the natural environment.
The campaign shows images of a number of endangered species and aims to raise awareness of the natural environment.
Canon says its inkjet printers on show at the event benefit from reduced energy consumption. Visitors to the event will be able to try out a number of devices to see the level of quality that can be achieved with such units.
Besides using more energy-efficient printing equipment, consumers can take a number of steps to be greener in their printing. Using eco-printing modes, recycling ink cartridges and using both sides of a sheet of paper can help to limit the environmental impact of printing.