Individuals who use ink cartridges to print out their snapshots may be interested to hear how one camera manufacturer is seeking to expand its range of products to more effectively compete with its rivals.

Fujifilm is looking to become the world's third biggest maker of imaging devices within the next three years by offering more high-end products for dedicated photographers, Reuters reports.

In an interview with the news provider, head of the company's camera division Takeshi Higuchi said the firm will look to build a reputation as a maker of luxury goods in order to achieve its goals.

The enterprise believes this can boost its sales by 25 per cent by the end of this financial year as customers become aware of the features Fujifilm devices can offer.

One such product would be the launch of a mirrorless camera that uses an electronic viewfinder to make it smaller and lighter than the firm's current range.

Fujifilm may still have some way to go to catch up to market leader Canon however, as this brand was recently awarded the best photography company prize at this year's Which? awards.