People who use Canon ink cartridges to produce images taken with devices made by the firm could be interested to hear how the company's technology has been used to help create the latest Hollywood blockbuster.
The firm's EOS 5D Mark II Digital SLR cameras were utilised by the makers of the newly released Captain America: The First Avenger to capture many of the movie's key action shots.
Jonathan Taylor, second unit director, explained how the small size and high performance of the device made it ideal for shooting point-of-view images during some of the more complex scenes, such as a motorcycle chase and a car crash.
"I'm always looking to get the camera into impossible to reach places because those kinds of shots make action sequences much more exciting," he stated.
As well as being small enough to be easily mounted on the vehicles involved, the dimensions of the Canon EOS meant it would not be spotted by other cameras shooting the scene from further away.
Captain America stars Chris Evans as the eponymous Marvel superhero, while Hugo Weaving plays the villain Red Skull.