Printer supplies maker Canon has confirmed that it is continuing its support for three of Europe's biggest fashion weeks that are taking place this autumn.
The brand is the title sponsor of events taking place in London and Milan and a key sponsor of the Paris exhibition, providing a range of services for professional photographers and videographers that will be capturing the shows.
Chief of communication for Canon Europe, Middle East and Africa James Leipnik said there is a "natural synergy" between the company and the fashion industry that reflects the firm's desire to encourage creativity using its products.
"European fashion weeks provide a great opportunity for us to give further support to professional photographers, many of whom are our customers. We are proud of Canon's long-term association with these landmark fashion events," he added.
The London festival began last Friday (September 16th) and runs until Wednesday, with the six days of the exhibition playing host to 68 catwalk shows featuring more than 250 designers.