Kodak has reassured worried consumers in the UK that it is still operating as normal and there will be no disruption to the distribution of consumables such as ink cartridges.
The firm applied for Chapter 11 bankruptcy protection in the US last week in order to secure the future of the company while it refocuses its business in a bid to return to profit.
However, a spokesman for the UK division of the organisation told Tech Digest: "The Kodak UK team is still very much in business and we are going full steam ahead with our planned activity."
Highlighting this, the firm unveiled details about the launch of its new compact camera, the M750, which debuted at the Consumer Electronics Show (CES) this month.
It stated the gadget, which offers a 16-megapixel sensor, 5x optical zoom and three-inch touchscreen, is set to hit shelves in the spring.
Kodak also used CES to showcase its range of mobile printing solutions, noting all models in its latest Hero range are compatible with Google Cloud Print.