The majority of people looking to buy a new printer will factor the long-term cost of ink cartridges into their decision.
This is according to a new survey conducted by PC Advisor in association with Kodak, which found 59 per cent of individuals say the price of ink supplies are their primary consideration.
Just 14 per cent of respondents said they made their choice based on the upfront cost of the printer alone.
PC Advisor noted factoring in ink cartridge expenses is a "sensible approach", as these may be greater than the purchase price over the life of a machine.
However, it noted: "Of course, a lot depends on how often you are going to use the printer and for how long."
The survey also found 13 per cent of people said output quality is their primary concern, while eight per cent stated connectivity features are the most important and six per cent desire a machine that is easy to set up and use.
This week, the Tampa Bay Times suggested using draft mode or greyscale for documents that do not need to be printed at the highest quality can help make ink supplies last longer.