Ink supplies maker Lexmark has joined forces will a social network aimed at home-based businesses and remote workers to help support the growing community.
People using Lexmark ink cartridges may be able to benefit from the deal between the printer manufacturer and iHubbub, a new service that is expected to reach 40,000 members just a few weeks after launch.
The printer maker will be using the site to communicate directly with home workers using quarterly newsletters, training webinars, video content and advice to help individuals who are working remotely or running a small business from their abode.
Country general manager for Lexmark UK and Ireland Gary Bourland said: "More and more businesses are relying on remote workers, so it's an opportune time for us to become better connected with this kind of employee."
He said the partnership will help establish Lexmark as a leading brand for home businesses and will help it build on its efforts in this area through social interaction with these individuals.
Mr Bourland continued: "Through the partnership, we will also be offering members exclusive deals to support their businesses and look forward to engaging with members of the community about the issues, trends and opportunities they encounter."
The iHubbub online community offers a range of information and advice to individual working from home and allows them to share ideas on how to overcome challenges and maximise their opportunities.
Remote workers, virtual freelance consultants and home-based businesses may all be able to benefit from sharing relevant skills and experiences with their peers.
Lexmark will be participating by demonstrating how this sector of the workforce can best utilise its printing products and services.
This resource may be useful for many people, as it was recently stated by Smart Growth Analytics that home offices are on the increase.
A study by the group found Surrey is the county where people are most likely to work from home, with these individuals making up five per cent of the workforce.