Ink supplies manufacturer Canon has this week been celebrating the 25th anniversary of its EOS line of cameras and it has marked the occasion by unveiling a new version of one of its flagship models.
The EOS 5D Mark III is claimed by the manufacturer to build on the high level of performance found on the Mark II, offering improvements such as faster speeds, higher resolution and greater processing power to help photographers and filmmakers capture the perfect shot.
Marketing director for professional imaging at Canon Europe Kieran Magee stated the Mark III "represents a big step forward" for the range and has been designed to meet virtually any creative challenge.
"The EOS 5D Mark II is an exceptional camera and we've listened carefully to feedback from its passionate community of users to improve performance in every area," he said. The Mark III is "faster, more responsive and features the tools to adapt to everything from studio photography to creative videography".
It includes a 22.3-megapixel sensor that offers a higher resolution than the previous model, enabling users to capture fine detail, regardless of what an individual is shooting.
The increased power of the DIGIC 5+ processor enables the device to incorporate a wide range of functions without compromising on performance, which allows photographers to capture images without the problem of camera lag.
It also offers improved video functionality, which may be good news for filmmakers around the world. EOS 5D mark II devices have already been used to create a variety of Hollywood blockbusters, such as Captain America and newly-released Act of Valor.
The introduction of the Mark III comes 25 years after the first camera in the EOS range – the 650 – was unveiled in March 1987. Since then, the line has introduced a number of advanced features that cater for users from professional photographers to amateur snappers.