Google's recent unveiling of prototype glasses that incorporate augmented reality features may lead to several other companies bringing forward their own plans for wearable technology.
The internet firm debuted the gadget, dubbed Project Glass, earlier this month in order to gather feedback on the concept.
It works by including a microphone and transparent video screen into the glasses that can overlay information in front of a person's eyes and be controlled by voice.
Potential uses for the technology could include offering information about an individual's location, weather updates and diary appointments, as well as directions from Google Maps.
However, Google is not the only firm to be investigating the possibility of combining technology into clothing and fashion, as eyewear designer Oakley has revealed its own plans for augmented reality offerings.
In an interview with Bloomberg, chief executive of the brand Colin Baden said the firm has been working to develop such technology since 1997.
"Ultimately, everything happens through your eyes and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform," he said, adding there are many possible applications for such items, such as in the world of sports.
There have also been suggestions this week that Apple is preparing to collaborate with game developer Valve on new projects, after chief executive Tim Cook was spotted visiting Valve's offices in the US.
This was followed by a blog post from Valve's Michael Abrash that revealed he is working on wearable computing technologies such as augmented reality – which he described as "Terminator vision" – that he predicted will become much more common in the coming years.
He explained: "The logical endpoint is computing everywhere, all the time – that is, wearable computing – and I have no doubt that 20 years from now that will be standard, probably through glasses or contacts."
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