Social networking site Pinterest, which allows users to share images on a virtual noticeboard, has experienced a significant spike in interest in the past three months.
This is according to data complied by marketing agency Tamba, which revealed the number of unique daily visits to the site has doubled from two million in January 2012 to four million by March.
It found there were 2.3 billion page views on the site last month, with the average person spending 14.2 minutes on the domain at a time. The iPhone app for the service has also been downloaded almost 250,000 times, the organisation stated.
The site is most used by individuals aged between 25 and 54, with this group accounting for 81 per cent of visitors in March, while the service is also growing more popular among males.
In January, 80 per cent of people using the site were female, but by March, the number of men on the network had increased to 28 per cent, Tamba found.
Fashion designers and collections were revealed to be the number one interest among user of Pinterest, followed by music, art and memorabilia.
Chief executive of Tamba Kay Hammond observed one of the reasons for the rapid growth of the social networking site may be the "visually appealing interface that allows users to showcase their creativity, lifestyle and inspirations".
She added the simplicity of the site and its model of allowing people to 'pin' images to their own boards is also beneficial as it offers a very shallow learning curve, meaning anyone can sign up to the service and get started sharing their interests.
"Once they've mastered the art of pinning, Pinterest users tend to be loyal, with 20 per cent of Facebook users visiting Pinterest every day," Ms Hammond observed, noting user retention is higher than for any other social network at this stage after its launch.
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