Individuals looking to share their favourite photos online as well as printing them out using ink supplies may be able to take advantage of a new service set to be announced by Sony.

The consumer electronics firm is expected to launch an online photo sharing service known as PlayMemories Online later this week, PC World reports.

Initially set to be available in the six countries – including the UK – from May 25th, the application will offer 5 GB of storage and allow users to upload photos and videos taken with Sony cameras.

As well as using the PlayMemories Home software for PC and Mac users, individuals with Android smartphones and tablets will be able to download an app to access the service while on the move.

PC World observed the service is part of an effort by Sony to link its range of products via online channels, similar to the iCloud services offered by rival Apple across phones, tablets and computers.

In addition to sharing online, owners of Bravia TVs and digital photo frames can view images stored on the cloud, while individuals with a Wi-Fi equipped camera can send photos directly to their mobile devices for uploading.

People who are planning on sharing their holiday snaps with friends may benefit from the service, while Sony has also recently been highlighting several of its camera products that the manufacturer claims will be perfect companions for individuals on a summer break.

Models such as the Cyber-shot DSC-HX20 and the SLT-A57 were suggested by the company as good options for capturing high-quality images when on a trip..

Sony added: "For the ultimate in portable shooting, the NEX-5N will let you explore your creative side with its compact size and easy to use features. The range of interchangeable lenses help you shoot pro-quality results on the move."