Individuals heading to the cinema this week to see new Hollywood blockbuster The Avengers will be watching some scenes filmed using products from printer supplies maker Canon.

The brand’s EOS 5D Mark II and 7D Digital SLR cameras were used by the filmmakers to capture high-quality point-of-view shots that could be seamlessly intercut with footage filmed using professional 35mm cameras.

Cinematographer Seamus McGarvey explained the images filmed by the Canon devices are of a cinema-worthy quality, while the small size of the cameras allows them to get shots larger equipment cannot.

“They are great for shooting additional angles that give film editors more options for creating powerfully immersive and kaleidoscopic views of action scenes,” he explained.

A total of five EOS 5D Mark IIs and two 7D models were used in the production of the film, which also allowed the crew to save time and cut costs by shooting scenes from multiple angles, reducing the need for expensive reshoots in some of the film’s most complex set pieces.

Yuichi Ishizuka, executive vice-president and general manager of Canon USA’s Imaging Technologies and Communications Group, said the company is “thrilled” to be able to help create such a major motion picture.

He added: “We designed these cameras with versatility and flexibility in mind and their ability to record beautiful 1920 x 1080 HD video, coupled with their compact size, make them an ideal fit for filmmakers looking to capture tight action shots.”

The film – known as Avengers Assemble in the UK – stars Robert Downey Jr, Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson and Jeremy Renner as members of a team of superheroes called on to save the earth from an alien invasion led by Tom Hiddleston’s demi-god Loki.

It has already proved hugely successful with both critics and audiences, smashing the US box office record for an opening weekend with takings of over $200 million (