Printer supplies manufacturer Samsung has is to be a supporting partner of the Fashion Fringe event to take place at London Fashion Week later this month, the firm has announced.

The company will supply some of its latest smartphone products to designers and judges at the Fashion Fringe event, which will see new designers showcase their creations at an exhibition to take place on September 17th, as well as host a backstage chill-out zone for the participants.

Colin McDowell, founder and creative director of Fashion Fringe, said he was pleased to be working with Samsung, noting that technology is an increasingly important part of many people's everyday lives and his industry is no exception.

"Samsung's support has ensured that our designers and judges have been equipped with the best possible technology at this crucial time. With one week to go until the event, we're looking forward to celebrating the best in emerging fashion talent with Samsung," he added.

London Fashion Week is also being sponsored by ink supplies and imaging specialist Canon, which will be providing support to professional photographers who will be capturing the event.