Printer supplies manufacturer Canon has retained its place on Interbrand's 100 Best Global Brands ranking.

The firm remains in 33rd position on the 2011 list and has now not moved for three consecutive years.

Companies need a presence on at least three continents and to generate at least a third of its earnings from outside its home country to be considered for a place on the Interbrand list and chief of communication at Canon Europe, Middle East and Africa James Leipnik described the ranking as "powerful independent recognition" of Canon's brand strength.

"The fact that we have maintained our position during a particularly challenging year is testament to the resilience of Canon and the respect accorded to our brand worldwide," he stated.

Canon's brand value for 2011 is $11.7 billion (£7.47 billion), a two per cent rise on 2010's figure.

One of Canon's strongest product lines is its range of EOS digital SLR cameras and the company recently hit a production milestone for the devices, announcing last month that 50 million have been produced since the EOS series was launched in 1987.