Ink cartridges maker Kodak is set to focus more of its strategy on its printer division as it sees falling revenue from its camera business.
Tech Radar reports the firm, which was a pioneer in the photography industry due to innovations such as the digital camera, has been struggling in this sector recently and is therefore looking to refocus its activities.
Chief executive of the firm Antonio Perez noted the "nucleus of the new Kodak" will be in commercial printing, though its consumer arm is also seen as a promising area due to this year's launch of the Hero range of multifunction devices.
The publication noted Kodak has been investing heavily in a marketing campaign emphasising the low running costs of its printers, due to its cheap replacement ink supplies.
Previously, the firm's director of consumer inkjets for Europe, the Middle East and Africa Robert Ohlweiler told the news source this business model is especially useful for home office users and families who produce a large number of photos.
About Stuart DeavallStuart Deavall is the Web & Digital Marketing Manager at CartridgeMonkey.com and is a big fan of gadgets and technology. Through the years, Stu followed a keen interest in art and creativity, and for the past 4 years has helped CartridgeMonkey.com become the UK's leading supplier of inkjet cartridges and toner cartridges.