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Hi Judy, thanks for your question.
In a nutshell, compatible or remanufactured cartridges don't work in HP's new 'e' printer models. HP 'e' models, or printers with 'e' at the end of the model number such as the HP Deskjet 2710e, are designed to only work with HP original ink cartridges. When you purchase the e printers, HP offer something like 3 months free ink and a cheaper initial cost for the printer (compared to the none e model), but they also add to the terms and conditions that if the free ink offer is accepted, it will install HP + software that locks the printer for it's lifetime so you can't use compatibles in them.
It's extremely confusing for customers, as it's not always clear when you first buy the printer. We add a message to try to explain this on the page but we understand it can be missed. On this occasion, if you give us a call on 0345 365 3605 we'd be happy to arrange a return for you.